Daily Bracket
App • Mobile (iOS) • Digital

Redesigned mobile app in the daily sports fantasy market to ensure a more streamline and frictionless user experience. There were three challenges in the project:

Challenge #1:
How can we minimize the steps to reach DailyLineup (main revenue driver) feature?

DailyLineup is now accessible from main screen (with toggle ability). Users are able to select players, view stats, and more from same screen.

Challenge #2:
How to improve upon the “stickiness” of users?

Introduced a global chat function and achievement (over 30 badges) page to engage users and develop a sense of community.

Challenge #3:
How to add more brand personality?

Distinctive art style throughout the app, customized icons, social media campaign, and email templates.